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YUHAN University

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Guidance on Academic Department

Advertisement & Media Management Major in Business Administrations Department

Introduction to the academic department

In the current era of digital marketing, advertisement and media industries are undergoing rapid changes. Advertisement is undergoing evolution to the new format of combination of media and commerce, and it is not possible to analyze business performances by tracking each of the trances that customers are leaving behind in the online platforms. The Advertisement & Medical Management major of Yuhan University is aiming at the nurturing of advertisement marketers capable of playing their roles at the worksites with creative thinking and challenging attitude by understanding all the processes of online advertisement carried out under digital environment. Student can acquire diversified qualification certificates necessary for employment by completing the educational curriculums we offer and find employment not only at general offline advertisement agencies but also corporations needing staffs to manage digital advertisement.

Educational goals

The Advertisement & Medical Management major of Yuhan University has established the following educational goals under the vision of nurturing creative advertisement media specialists equipped with execution ability appropriate for the era of knowledge economy in the 21st century:
Nurture advertisement specialists through advertisement theories and practical affairs education
Nurture creative specialists equipped with creative thinking and execution capabilities
For this purpose, we are providing curriculums that assertively reflected the rapidly changing advertisement markets and media, and diversified programs that enables the students to acquire new knowledge and technologies in timely manner through special lectures and worksite visits, etc.